Posted inFashion

7 Homegrown Activewear Brands That You Should Know

From The Giving Movement to Trü Active, Bazaar Arabia shares a list of brands that need to be on your radar…

November marks the season of discipline, whether we acknowledge it consciously or not. Dubai’s 30×30 initiative serves as our month-long inspiration, offering various classes and emphasising the importance of an active lifestyle. At the same time, as the year nears its end, we are urged to reflect on the resolutions we set for ourselves almost a year ago. Can you really blame us for making this final push before the festive season arrives?

There is nothing better to motivate oneself to get back into the gym than a new matching exercise set, a chance to venture into a spectrum of colour beyond our black ensembles that seem to have provided little inspiration over the last 11 months (at least in my case).
Bazaar Arabia shares 7 regional activewear brands that can encourage your venture back into fitness

7 Regional Activewear Brands That You Should Know

Squat wolf

Squat Wolf is the manifestation of husband and wife team, Anam Khalid and Wajdan Gul, who created not only a brand, but a community. Born in Dubai, this Activewear brand is founded on the principles of insight, innovation, and purpose, which are reflected in its selection. Designing visually appealing and functional outfits suitable for a wide range of activities and intensity levels, including options like sweatpants and modest gym attire, as well as form-fitting garments…

For more information on the collection, please visit squatwolf.com

L’Couture (LC)

Style and functionality are at the core of this collective, founded by Dubai-based entrepreneur Lyndsay Doran in 2019. Every garment undergoes meticulous testing at Headquarters before making its way to the customer, underscoring the deep level of dedication and attention to detail in this self-proclaimed celebration of women and femininity within the fitness sphere. As a regional brand, they not only comprehend their customers’ needs intimately but also remain steadfastly committed to transparency, open dialogue, and continuous development. This commitment fosters collaborative efforts between the team and their community, and the outcomes are just as beautiful as you would expect.

For more information on the collection, please visit lcoffical.com, or visit one of their stores.

The Giving Movement

This Dubai-based sustainable streetwear brand has become a renowned regional fashion export, most recently teasing a possible collaboration with Kanye West. Offering a diverse array of collections tailored to cater to every desire, their activewear, crafted from eco-friendly Softskin100 fabric, is available in a vibrant spectrum of colours.

Founder Dominic Nowell-Barnes has created a stylish brand that is rooted in sustainability, community, and ethical responsibility, making it a leading regional activewear brand. A message that clearly resonates much beyond the region, as celebrities such as JLo are often seen representing The Giving Movement.

For more information on the collection, please visit thegivingmovement.com

Trü Active

Trü Active is a homegrown activewear brand hailing from Bahrain, crafted with passion and authenticity. It is a real family project founded by sisters Dana and Hala Zubari. Their unique designs set them apart, with their calligraphy leggings being the star of their collection. The brand is rooted in Yoga, but the sisters share stories about climbing Kilimanjaro and running marathons in the brand- highlighting the fact that aesthetics do not have to compromise functionality.

Ikasu

Ikasu goes beyond crafting stunning activewear; it also designs accessories like mats and weights, meticulously curated to enhance every aspect of your workout, ensuring a visually pleasing experience. Based in the UAE, Ikasu is derived from the Japanese word meaning to revive and to make the best of something. The brand is committed to a fitness journey rooted in community.

For more information on the collection, please visit ikasuoffical.com

BASH

This Saudi brand carefully names every item that they create. And with creations named Patience, Courage and Enthusiasm, perhaps the first step in actualising these feelings is wearing them? Their creative and unique garments could inspire even fitness beginners to consider starting this journey.

For more information on the collection, please visit bashtheofficial.com

Glossy Lounge

Glossy Lounge describes itself as the point where luxury meets sustainability. Their brand is dedicated to creating inclusive collections within the fitness sphere using eco-friendly fabric. True to this, their GOTS-certified organic cotton and bamboo fabrics are used to create clothes for men, women and children. The mission is to cater to everybody, size, and age, leaving a strong sense of community with their customers. The UAE-made brand supports the local community, empowering women and children through the causes that they support, making the connection between fitness, self-care, empathy and collective consciousness seemingly obvious.

For more information on the collection, please visit glossylounge.com

Lead Image From Harper’s Bazaar Arabia’s January 2019 Issue.

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