Introducing MOTF: How SHEIN is Reimagining Affordable Luxury With A Regional Twist

The online e-tailer unveils its newest line, looking to the Middle East for inspiration

Stepping into a new season (and a full social calendar, after months of cozy dressing and staying at home) our wardrobes are in desperate need of a glow-up and refresh. 

Enter MOTF’s, a new customisable collection by SHEIN, inspired by the Middle East’s traditional colours, culture, and classic patterns, promising a polished look without compromising on comfort.

The Middle East Collection is a fashionable ode to the region, with everything from the textures of the fabric to the weaving techniques and designs breathing Middle Eastern culture. Key pieces include party-ready velvet dresses, fringe sleeve bodysuits and cashmere sweaters in a rich palette of burnt orange, mustard, and camel.

Combined with cotton, silk, and faux fur and a characteristic focus on traditional Arabic geometric shapes and botanical figures, the collection is made up of an array of pieces that are as effortless as they are exquisite.

Think rich shades of blue, deep purple, and emerald green – combined with ultra-feminine details such as draping, embroidery, and tie-necks. Add gold or silver jewelry to effortlessly achieve a chic look – while flirting with the materials and color palettes that radiate the region’s vibrant culture.

And what’s more? Earlier this season MOTF released its Cashmere & Wool Collection, an easy way to elevate your at-home wardrobe.

The collection includes sweaters, sweater dresses, cardigans, and turtlenecks crafted of soft and breathable 100% Mongolian cashmere – the perfect combination of both comfort and style at an accessible price point. Our recommendation? Stock up on these ultra-wearable pieces that work both for a cozy day at home and for an evening out.

To shop the exclusive Middle East MOTF collection, visit MOTF Middle East customized Collection | شي إن (shein.com)

Images supplied.