Fashion Icon Iris Apfel Teams up With H&M For A Capsule Collection A Century in The Making
The style icon joins forces with the Swedish highstreet brand
Iris Apfel has partnered with H&M on a capsule collection that is quite like nothing else we’ve ever seen…
True to Iris’ uncompromising, vibrant, and bold sense of style, the collection offers a spirited array of textures, whimsical patterns, and bountiful colours.
From a three-dimensional purple ruffled blouse, to a blue jacquard suit and a tiered technicolour frock, the line is as playful and vivacious as Iris herself.
To complement the pieces, a line of accessories and jewellery has also been crafted, which both reflect Iris’ knack for layering and her love of oversized adornment.
“I think H&M is fabulous and is an absolute pioneer in its field – which I love! I love doing high style at affordable prices, which H&M has mastered!” says Iris.
Timeless, eclectic and witty, the collection – in true Iris fashion – dismantles the societal barriers that have been put up when it comes to ‘dressing our age.’
H&M and Iris are inviting us to fall in love with fashion all over again just for the joy of it.
The Iris Apfel x H&M collection will be available in selected stores, online at ae.hm.com and on the H&M App from March 31.
Photography: Sam Rawadi. Styling: Seher Khan. Model: Jessica Karoline at MLN. Hair: Tanya Mahri. Make-Up: Gulum Erzincan at Art Factory. Producer: Jesse Vora. Studio Manager: Ines Guendouz. Stylist’s Assistant: Walaa Alaqra.
From Harper’s Bazaar Arabia’s March 2022 issue.