The First Regional Designer Launches On Selfridges Website

Saudi brand Leem is now available on the global site

Leem: Bazaar Arabia shares everything we know about the Saudi brand…

This year marked a significant moment for regional designers and the global promotion of modest fashion, with Leem launching on Selfridges’ international website. As the first Middle Eastern clothing brand to achieve this milestone, this moment is pivotal for the region’s fashion movement.

Founded five years ago, Leem aims to craft stylish pieces for the contemporary, fashion-conscious woman. Unveiling seasonal dream capsules, the KSA brand’s vision breathes life into exceptional pieces that seamlessly blend modesty and style. From knitted kaftans to the cosy farwas, Leem introduces an innovative perspective on modest fashion.

Leem presents Selfridges with a fresh concept, introducing international shoppers to a brand representing the region’s innovation and grounded ethos. This news marks a new era for the industry and modest wear.

For more information on the collection, please visit selfridges.com

Images Supplied.