Louis Vuitton Unveils Its New Twist Handbag Campaign Featuring Naomi Osaka
The iconic accessory is back – better, bolder and perfect for summer
Louis Vuitton’s brand new line of the Twist handbag is serving funky colours, bold textures and a whole lot of poolside chic in a promotional video released by the label starring ace tennis player and House Ambassador, Naomi Osaka. Shot in Los Angeles, Osaka’s home city, the campaign sees the four-time Grand Slam winner lounging by the pool and frolicking on her turf: the tennis court.
The Twist is one of the luxury brand‘s most recognizable handbag collections and the new range does not disappoint. The Summer 2022 models are a modern take on the classic design, retaining the oh-so-loved boxy silhouette typical of the Twist but playing with pops of colour, metallic shades and textures. With summer in full swing, bright hues are the new fan favourite and the Twist clearly understands the assignment.
Aside from the signature hues of black, white, tan, beige and shades of brown, the latest edition also features varieties in neon pink, baby blue, sky blue, lavender and burnt orange with ombre straps and big, chunky lettering or elegant chains in gold and silver metals. An ode to the original is seen in the luxury leather models, with snake print, wicker and puffer print giving a nod to all things youthful and new, but retaining its branding with the signature emblem clasp.
First introduced in the 2015 Cruise Collection, the Twist has come to become the poster of evolution and versatility, evidenced by how it reinvents itself every season. The collection stays true to its name, continuing to remain a handbag that embodies elegance but twists that standard to embellish itself with the spirit of modernity and the essence of now.
For more information, visit louisvuitton.com
Lead Image courtesy Instagram/@louisvuitton