Haute Hijab is the brainchild of founder Melanie Elturk, who only had two hijabs to choose from when growing up in Detroit in the late ‘90s. In 2010, with husband Ahmed Zedan, Elturk launched her e-commerce site with the aims of making hijabs accessible and rich in choice.
Fastforward to 2018 and the brand has released first ever line of luxury hijabs. There are five pieces in the collection, all of which are hand-crafted and made from 100 percent silk, Swarovski crystals, hand-cut lace and other embellishments.
The Vintage Gold ✨ We wanted to provide you with options that allow you to create a truly unique look - for this beauty, in addition to the silk georgette scarf, we included a tulle piece versatile enough for infinite styling options - swipe right for just one of them #HHLuxury #ItsHERE #VintageGold
“In order to build a world where women have beautiful options for every occasion, we’ve designed the standard of luxury for hijab,” says the Haute Hijab team in a statement on their blog.
“The Haute Hijab team is shaking up the industry by creating an entire new category in the fashion space,” the brand’s Egyptian-American Muslim creative director Gizelle Begler says on the launch of the luxury pieces.
The Haute Hijab Luxury collection is inspired by the timeless beauty of Old Hollywood glamor, reimagined for the powerful woman of today. Each hijab is handcrafted with the finest silk and custom lace, glowing with bespoke embellishments. https://t.co/SH2Bm0YTqz #HHLuxury pic.twitter.com/8gCUc6Z9Df— Haute Hijab (@HauteHijab) January 24, 2018
Haute Hijab marries the traditions of the Middle East with a modern, American aesthetic. The brand’s signature styles come in a spectrum of block colours, limited edition prints that drop every Tuesday and different sizes.
Introducing the Black Tie Luxe: avant-garde appeal meets effortless versatility, making this piece as elegant as the woman who wears it. Pure silk, delicate diamond lace, and an embroidered caplette. Shop this hijab here https://t.co/8XzygUZJDY pic.twitter.com/avMkXnv1lN— Haute Hijab (@HauteHijab) January 25, 2018
The luxury hijab collection is available on HauteHijab.com