Balmain is designing custom looks for this year's Victoria's Secret Fashion Show in Shanghai, and the models won't be the only ones wearing the collab. A #VSxBalmain collection will also be available to shop in-store and online on November 29, the day after the show's broadcast.
The lingerie brand announced the major collaboration today on Instagram and posted a graphic on its website. This is apparently the first time VS has ever teamed up with a high fashion brand for a range to sell through retail.
Balmain's creative director Olivier Rousteing doesn't stray far from VS. He's previously attended the brand's over-the-top presentations, and is apt to cast its models for his own runway shows. Just last week, VS Angels like Alessandra Ambrosio, Josephine Skriver, and Elsa Hosk walked in his Spring 2018 presentation during Paris Fashion Week.
We can't wait to see what he has in store for Shanghai. Considering Rousteing's signature sensational designs for Balmain—à la bodycon silhouettes, cage cut-outs, shimmery fabrics, and luxe embellishments—expect the VS runway to get a few degrees more fabulous this year.