Last month marked 50 years since Woodstock and 1969’s Summer of Love - and it’s not just Tarantino who remembered. As well as Once Upon A Time In Hollywood’s love letter to the year that marked the end of innocence for many, Rixo’s Henrietta Rix and Orlagh McCloskey transported us back with a LFW presentation on the epicentre of Swinging Sixties London - the King’s Road.
Since Rixo’s launch in 2015, the duo has populated every fashion girl’s wardrobe with flattering, gotta-have-‘em dresses with a vintage bent - and their rise has been nothing short of stratospheric. Here, proving even further that they know exactly what the people want, the girls hosted a fashion festival replete with food trucks serving mac n cheese and Malaysian curry, a chill-out area floored with vintage rugs (all available to buy, no less), and a giant blackboard wall which guests were encouraged to draw on with chalk.
A travelling RIXO pop-up store
RIXO Bus LFW S/S20
Parked up outside was a 1960s Routemaster double-decker bus covered in flower child motifs and the brand’s logo - a very savvy Insta moment on their part. The bus - called Joni (what else?) will be hitting the road later to various UK cities and festivals as a Rixo pop-up, but in the meantime, if you simply can’t wait to get your hands on the brand-new collection, it went on sale immediately at the brand’s pop-up store, also on the King’s Road, as well as online.
RIXO 'Back To The Garden' Presentation S/S20
A coterie of models spoke to the brand’s desire to stay diverse - a street-cast crew crossing sizes, ages and ethnicities. On a grass-covered stage (made from recycled British textiles), they danced to Abba and James Brown, blew bubbles and made daisy chains, all dressed in the brand’s signature ‘70s-style frocks stamped with nostalgic prints and cinched with suede love-heart belts. But aside from the paisley motifs and balloon sleeves, what we loved the most was their dedication to staying ‘sustainable and special’ as they put it. Each style is limited to 150 pieces each, so once they’re gone, they’re gone. And if the brand’s trajectory is anything to go by, that will be pretty quickly.
Shop now: RIXO.com