SS20 symbolizes the first collection by the brand’s new Creative Director, Silvia Venturini Fendi

The rising sun provided the backdrop of Fendi’s SS20 show in Milan, bearing undeniable significance as the show represented the dawn of a new era at the storied Italian fashion house. The passing of Karl Lagerfeld in February signalled the end of the legendary designer’s 54 year long tenure at Fendi – the longest collaboration between a fashion house and a designer in the history of fashion.

This was the first time that Silvia Venturini Fendi, granddaughter of Edoardo and Adele Fendi, took full creative leadership at Fendi, a hefty task considering that Lagerfeld was appointed Fendi’s Artistic Director when Silvia was only five years old. However, the last member of the Fendi family still working for the brand has held many integral positions at the maison since 1987; most recently heading up the brand’s successful accessories and menswear divisions alongside Karl Lagerfeld.

Fendi’s SS20 collection demonstrated the brand’s new outlook; shedding light onto Silvia Venturi Fendi’s down-to-earth, humorous and sensual approach to womenswear.  A sunny palette consisting of pale pink, honey and pecan was accentuated with acid brights, boxy tailoring softened with fluid fabrics; infusing an easy freshness to the signature Fendi aesthetic. A kaleidoscope of texture and tone were creatively remixed to create a summery new Fendi tradition. The collection is playful, wearable, whimsical, approachable and laden with underlying decadence – a nod towards what is certain to be Fendi’s bright new future.