Middle Eastern talent took centre stage at Stories From Arabia’s annual catwalk extravaganza during London Fashion Week last week – and the reception was every bit as fabulous as expected. The platform, founded by London-based entrepreneur Jalila Elmastouki, is the largest of its kind; specifically established to highlight and promote Arab talent during LFW; a fashion week that is increasingly hungry for the innovation and exoticism of creatives from beyond its shores.
Famed for its embracing of multiculturalism, London has now played host to four editions of Stories From Arabia, which this season brought together a stunning curation of Kuwaiti and Saudi designers at a high-profile soirée against the backdrop of the exclusive Hotel Café Royal in Piccadilly.
Designers Nora Al Abdullah, Samira Al-Halawani, 1Mor and Haifa AlSudairi showcased chic interpretations of contemporary Arabic glamour, effortlessly fusing clever construction techniques with classic silhouettes and opulent fabrics. The result was a fashion spectacle that radiated with Middle Eastern pride.
“I’m very proud of this season’s designers. We have seen real creativity which wowed the audience,” Jalila told BAZAAR with a smile, before adding, “What’s more, the KSA designers have shown the new face of Saudi women.” A vital message to the world, we think you’ll agree.