Saudi 100 Brands X The WHITE Milano Collaboration Showcase Steals the Spotlight At Milan Fashion Week
Saudi designers and their innovative creations come to light with this latest collaboration
KSA creatives from the Saudi 100 Brands program took centre stage at Milan Fashion Week, presenting their collaboration with WHITE Milano, a semi-annual event that showcases around 1,000 collections and welcomes over 20,000 visitors each year.
The Saudi 100 Brands program is an initiative championed by the Saudi Fashion Commission that empowers fashion designers from the Kingdom to share their work on a global stage, providing them with essential tools and resources to achieve international acclaim.
This year, in addition to a runway showcase, an exclusive gala took place against the mesmerising backdrop of the historic Palazzo Serbelloni in Milan that presented a series of special presentations, showrooms and activations and attracted a distinguished lineup of VIPs, fashion industry executives, media and fashion buyers from across the world.
Led by a new wave of Saudi design talents, each of the collections, ranging from couture, ready-to-wear fashion, handbags, jewellery, fragrances, and footwear, was brought to life by a unique scenography and choreography, featuring dancers from the renowned La Scala Theatre.
Commenting on the successful Gala Event, Brenda Bellei, Chief Executive Officer of WHITE, said, “Embracing our growing partnership with the Saudi Fashion Commission, we aimed to create an experience that resonates beyond the runway, inspiring a new meeting point between culture and fashion. The Gala Event dedicated to the Saudi 100 Brands program represents another milestone in the journey of Saudi fashion, and we are thrilled with the incredible turnout and overwhelming support it has garnered from the international fashion community.”
The Saudi 100 Brands runway showcase took place at the prestigious Padiglione Visconti, nestled in the heart of the Tortona Fashion District in Milan. The 1,000 square-meter space provided a versatile canvas for dedicated pop-ups representing each fashion house in the renowned luxury retailer 10 Corso Como Milan, allowing fashion enthusiasts to experience Saudi creativity first-hand.
Burak Cakmak, the CEO of the Saudi Fashion Commission, said, “After our very first showcase in Milan and positive collaboration with WHITE just one year ago, this year’s participation in Milan Fashion Week was bigger and better than ever, with a full house of fashion executives and buyers from all over the world coming to see for themselves what Saudi fashion has to offer. It’s been incredible to witness the positive reactions from the global fashion community.”
Saudi Arabia’s fashion industry holds the largest projected growth rates of any other large, high-income market, according to the “State of Fashion in the Kingdom of Saudi Arabia (2023)” report. From 2021 to 2025, retail fashion sales in Saudi are expected to surge 48% to $32 billion, representing an annual growth rate of 13%. This growth is expected to be fueled by the Kingdom’s economic expansion and growing population with apparel, accessories, footwear and luxury goods poised for significant gains.
For more information, please visit https://www.whiteshow.com/en/ and https://fashion.moc.gov.sa/en.
Lead image supplied