
Saudi Fashion Brands: 13 Designers That Need To Be On Your Radar
From emerging talent to homegrown favourites, Bazaar shares a comprehensive list of fashion’s finest, straight out of The Kingdom
From edgy street style to extravagant haute couture, KSA designers have undeniably been making waves in the international fashion industry. In celebration of the Kingdom’s upcoming National Aay, Bazaar Arabia shares a list of our 13 favourite Saudi fashion brands and designers that need to be on your radar.
Saudi Fashion Brands: 13 Designers That Need To Be On Your Radar
Nora Al Shaikh
This Jeddah-based designer has been working in the fashion industry for almost a decade, as she fuses together her Saudi heritage and tradition with her experiences traveling abroad. Gathering inspiration from architecture, art installations, and even pedestrians she encounters on the streets, Nora incorporates joyfulness with feminine flair into her pieces — precisely why she’s made our list of our favourite of Saudi fashion brands to shop.
For more, visit noraalshaikh.com
Arwa Al Banawi
Having collaborated with the likes of Adidas and Levi’s, Arwa Al Banawi is one of the most notable Saudi designers and the go-to KSA brand for ready-to-wear pieces that are fun, fresh and undeniably youthful in nature.
For more, visit arwaalbanawi.com
HINDAMME by Mohammed Khoja
With pieces currently on display in London’s V&A Museum, Mohammed Khoja is a master at merging together contemporary aesthetics of East and West, adding elements of Saudi’s spirit quite like no other designer to the new narrative many young creatives from the Kingdom are forging within the international fashion community. Never forgetting his roots, this self-taught designer was born in the Eastern Saudi province of al-Khobar and established his brand in 2016.
For more, visit hindamme.com
Razan Alazzouni
Known for taking inspiration from art and sculpture, Razan is all about the details when it comes to dreaming up her breathtakingly beautiful creations. From floral-inspired, hand embroidered gowns to off-the-shoulder maxi dresses, we simply can’t get enough of this Saudi designer.
For more, visit razanalazzouni.com
TOBY and TOBY Femme by Hatem Alakeel
The ultimate in traditional elegance, for both women and men, award-winning Saudi designer Hatem Alakeel is best-loved for creating beautiful traditional pieces, while breaking boundaries with his innovative aesthetic.
For more, visit hatemalakeel.com
Proud Angeles by Mohammed Bajabaa
Established in 2016, Proud Angeles is an online concept store by designer Mohammed Bajabaa that merges Saudi excellence with L.A. street style. His clothing line is heavily inspired by streetwear and the aim is to mimic the vibrant energy of The City of Angels, right here in the GCC.
For more, visit proudangeles.com
Sarah Faisal
Made with a healthy dose of love and luxury, Sarah Faisal’s handbags are hand-crafted from Italian leather, fusing together European style with Saudi excellence.
For more, visit sarahfaisal.com
Yasmin Alsudairi (Jilbab By Sabine Abayas)
Specialising in intricately hand-embroidered abayas and kaftans, Jilbab by Sabine is a brand by designer and owner of boutique Sabine Nada, Yasmin Alsudairi. Continuing the ancient tradition of textile art by hand, by using a variety of fabrics (think crepe, silk, cotton, linen and velvet) her designs are handcrafted to perfection.
For more, visit sabine-boutique.com
Deema Turki
Where couture meets ready-to-wear, Deema Turki’s clothing brand marries together lightweight fabrics, sherbet shades and memories of sunny walks along the French Riviera. This Jeddah-based designer steers away from more traditional silhouettes, using pops of colour and unique materials in her designs.
For more, visit instagram.com/dee.nturki
Sadeem Alshehail (SADEEM)
Making sustainability chic, prêt-à-couture brand SADEEM was launched in 2016 by Saudi designer Sadeem Alshehail. Sadeem’s line is centred on creating high-end collectible womenswear pieces that are timeless and versatile. Exuding confidence, elegance and sophistication, SADEEM is now a leading brand in sustainable fashion.
For more, visit bysadeem.com
Shahad Al Suhail (Abadia)
Designer Shahad Al Suhail launched her ethical luxury label Abadia with the intention of preserving culture by creating ever-lasting pieces that can be cherished and passed on. Abadia delicately merges aesthetics of feminine ease with masculine structure, reimagining fashion for the contemporary woman.
For more, visit shop.abadia.me
Mohammed Ashi (Ashi Studio)
World-renowned couture house Ashi Studio is all about empowerment and elegance. From Beyoncé to Cardi B to Ciara, founder and designer Mohammed Ashi has dressed some of the biggest names in the industry. His unique statement pieces serve as a beautiful, bold declaration of passion for his craft. Each one of Mohammed’s pieces is a fabulous work-of-art on its own.
For more, visit ashistudio.com
Kaf by Kaf
Revolutionizing the use of fabric and patterning in the world of fashion, Kaf by Kaf specializes in creating masterful outerwear featuring traditional cultural motifs. With a degree in architecture, founder Kawthar Alhoraish designs well-constructed couture and ready-to-wear collections that stand boldly, presenting expressive and out-of-the-box ideas.
For more, visit kafbykaf.com
Princess Safia Hussein Guerras (Lomar + Safia)
Princess of the Saudi royal family, Princess Safia Hussein Guerras finishes off our list with her innovative take on the traditional and modest abayas. The princess collaborated with Jeddah-based brand Lomar to bring her vision to life. In an interview with Bazaar Arabia, Princess Safia explains, “I wanted to design something that could be embraced and worn internationally. A statement that speaks to all women, and eventually results in a crossover that straddles all cultures as something that is positive, tailored and minimalist, but also dignified, proud and traditional.”
Lead image courtesy Instagram/@razanalazzouni, @abadiaofficial