The Saudi Fashion Brands That Need To Be On Your Radar

From local ateliers to international runways, a new luxury language emerges

A new generation of designers is shaping an assured aesthetic in KSA, rooted in craft and boasting an evolving definition of modernity. These brands are built on blended values, where heritage informs, materials are intentional and form is considered, resulting in collections that resonate globally, and position Saudi Arabia as a burgeoning leader in contemporary luxury.

Ashi Studio

The prestigious haute couture fashion house, Ashi Studio, was founded by Mohammed Ashi in 2007, and made history at the Paris Haute Couture Week as the first Gulf region label in 2023. The brand’s fusion of Middle Eastern heritage with modern design and the blend of romanticism and minimalism results in iconic pieces that are worn by global celebrities, from insider events to red carpets.

Razan Alazzouni

With clothing that is rooted in femininity, delicacy, and grace, Razan Alazzouni represents a refined vision of Saudi luxury. Known for her sculptural silhouettes and intricate embellishment, her designs have become a natural choice for high-profile red carpet moments where her work stands out for its precision and polish on global stages.

Abadia

Abadia was founded on the idea of cultural continuity rather than trend, with a significant approach to luxury through intention, the brand reinterprets Saudi dress codes with architectural tailoring and restrained palettes. Often seen on influential women, Abadia’s pieces carry a quiet authority which resonates beyond the region.  

Atelier Hekayat

Riyadh-based Atelier Hekayet crafts eveningwear that leans into romance and drama, where intricate embroidery and handcrafted detail take centre stage. Hekyet’s pieces have found their place on red carpets and high-profile appearances, chosen for their ability to balance femininity with high-impact opulence. 

Hala Al Gharbawi

Hala Al Gharbawi brings a sculptural, modern sensibility to Saudi luxury fashion. The designs feature clean lines and an understated confidence that translates seamlessly to red-carpet moments. This is one to wear when you need to make an entrance.

Mashael Al Faris

Mashael Al Faris is known for a couture-driven approach that celebrates craftsmanship and expressive femininity. With designs that often feature intricate embroidery, refined silhouettes, and a sense of drama that translates seamlessly to red-carpet dressing, Al Faris creates pieces that feel opulent yet controlled. Within the evolving luxury landscape of Saudi Arabia, her work represents a confident embrace of glamour. 

Dar Al Hanouf

In a time where brands often chase trends at the expense of identity, Dar Al Hanouf distinguishes itself through a strong commitment to authenticity. Defined by quiet confidence, seamlessly blending heritage with contemporary sensibility, the brand is guided by a clear creative vision.

Adnan Akbar

Adnan Akbar is defined a deep respect for cultural identity. With an editorial eye and a contemporary mindset, Adnan Akbar approaches his work with intention, creating pieces that resonate beyond the moment.

Mona Alshebil

Mona Alshebil is a leading name in fashion, with a decisive perspective and disciplined approach to creative work, she allows substance to speak louder than spectacle. Her designs reflect not only confidence, but a strong point of view, leaving a lasting impression.

Honayda

With bold, yet disciplined, creative vision, Honayda’s work is defined by precision and confidence, making her a name to know this season. With a determined commitment to quality and expression, Honayda continues to shape fashion through strength, individuality, and purpose.

Yousef Akbar

With sharp, creative vision, and diligent attention to detail, Yousef Akbar’s work sets itself apart in a competitive industry. The brand’s strong sense of purpose consistently leaves a distinctive and memorable impact in the fashion world. Yousef is guided by a strong approach to excellence, ensuring uniqueness and originality, continuing to make a meaningful impact.

Tima Abid

Tima Abid is recognized for her insightful vision and a keen eye for detail, creating work that resonates with purpose and distinction. With a strong sense of direction, Tima approaches her work with care and precision, never failing to leave a long lasting impression.

Nour AlDhahri

Nour Aldhahri is a Saudi luxury fashion label with a strong aim to transform outerwear with its bold designs. With a meticulous attention to detail, Nour Al Dhahri consistently produces unforgettable pieces that will last a lifetime and longer.

Arwá 

Established in 2015, the Saudi luxury fashion brand Arwá has now garnered global recognition. With a deft blend of traditional Middle Eastern heritage and contemporary tailoring, Arwá has established its niche in the field, with plenty of modest pieces on offer.

Lead Image Courtesy of Instagram /@ashistudio