SHEIN’s First Riyadh Fashion Show Highlights: Best in Style, Art and Giving Back
Artistically interweaving fashion and compassion, the global retailer hosted a philanthropic and unforgettable evening
SHEIN‘s inaugural fashion show in the Kingdom of Saudi Arabia, held on November 2 at the prestigious Marbella Resort in Riyadh, spectacularly redefined the art of fashion for a good cause.
With its unprecedented art and fashion initiative, the global e-retailer added a particularly philanthropic dimension to its socially conscious ethos—which consistently champions social impact and sustainability in each of its retail decisions. In collaboration with the Charitable Society of Autism Families (SAF), SHEIN honoured its socially impactful mission of making the art and beauty of fashion accessible to all individuals—including people of determination.
In collaboration with the multi-disciplinary non-profit charitable organisation SAF, the trailblazing fashion, beauty, and lifestyle brand leveraged the transformative power of fashion and art to directly contribute to the cause of autism—both financially and culturally. As demonstrated by the pioneering brand’s Social Impact Report, SHEIN has once again proven that its overarching mission far exceeds fashion—honouring compassion, culture, and art first and foremost.
Inside SHEIN’s Inaugural Fashion Show and Charity Gala in Riyadh
Fashion Show
Under the ethereal theme Blooming Art, SHEIN spectacularly showcased its latest Autumn-Winter collections titled Artful Elegance, Urban Canvas, and Starry Night. Drawing inspiration from the masterpieces of illustrious painters including Vincent Van Gogh, SHEIN’s brand-new collections honoured the artistic significance of fashion—redefining fashion as a true artform beyond its aesthetic appeal.
The global beauty, fashion, and lifestyle online retailer’s quintessentially artistic collections were showcased by professional models who made each outfit their own as they walked the runway. The new collections were also donned by 11 aspiring catwalk models, each of which was democratically selected by the brand through an open voting process. Garnering over 300,000 votes, SHEIN demonstrated that its clients are collaboratively invested in the brand’s message which champions social impact and artistic beauty in its retail choices. The inaugural Saudi fashion show proved to be a remarkable success, mesmerising invitees who later perused and shopped SHEIN’s new Blooming Art collections.
Gala Dinner and Charity Auction
After the artistic fashion show, guests were invited to a luxurious and communal Gala Dinner during which a charity auction was held. The SAF indeed auctioned 10 spectacular paintings, each of which was masterfully created by young gifted members of the non-profit organization. The proceeds generated by all 10 paintings amounted to a whopping SAR468,000, directly and financially contributing to autism awareness.
In the words of Prince Saud Bin Abduaziz bin Farhan Al-Saud, Chairman of the SAF, “For 14 years, we have been and are still aspiring to improve autism services across the Kingdom and to be a global model of best practice.” He additionally expressed his thoughts on the event, sharing, “As we celebrate the union of art, fashion, and compassion, we are deeply appreciative of the support for the talented children under our care. This partnership with SHEIN not only enhances our mission but also illuminates the remarkable potential within these young autistic artists. It’s an honor for everyone to participate in such an event that raises awareness and unites our community.”
Captivating Live Performances
The supremely fashionable, artistic, and philanthropic night was at once complete with captivating live entertainment from emerging Saudi singer Zena Emad, the enchanting compositions of a talented pianist, and gifted autistic children under the care of the SAF.
The successful evening — which was attended by distinguished guests including Noha Nabil — ended on a beautiful and generous note with an art gallery on display, unforgettable photographs, and sentimental gifts offered to guests.
To learn more about SHEIN’s Fashion Show and to explore the showcased Autumn-Winter collections, please visit their website.
#SHEINFashionShow #PoweredbyLove
Images Supplied