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10 Ultra-Stylish Emirati Brands To Shop in The UAE

Bazaar Arabia shares a selection of our favourite local brands that need to be on your radar this year

Here, Bazaar Arabia spotlights 12 Emirati brands that have not only made their mark on the global stage, but also embody the entrepreneurial spirit and boundless creativity of Emirati women. Spanning jewellery, couture, and home décor, these designers have shared a distinctive vision with the world – one that continues to be a source of pride and inspiration for the UAE.

Serrb

This Emirati brand is loved for its contemporary, yet modest take on abayas. Serrb embraces simplicity in its designs while also selecting exquisite fabrics that showcase the sophistication of its pieces.

Serrb
Image Courtesy of Instagram /@serrbofficial

Noora Shawqi

Inspired by her love for travel, UAE native Noora Shawqi’s fine jewellery collections bring together cultural references with incredible quality to create unique statement pieces. Noora’s designs are made of the finest gold, diamonds, and vibrant stones.

Noora Shawqi
Image Courtesy of Instagram /@noorashawqi

Odeem

Luxury accessory label Odeem specialises in timeless leather goods that are both elegant and modern. Founded in 2018 by Emirate designer Fatma AlOtaiba, Odeem pieces are designed with an emphasis on quality to provide women with the highest sense of luxury.

Odeem
Image Courtesy of Instagram /@odeem_official

Ahlam Shahin

The silhouettes of the collections by this namesake Dubai-based atelier launched by Emirati designer Ahlam Shahin paint a long, flowy and breezy picture with unique, contemporary touches. Rooted in traditional local fashion, the pieces are always elegant, sometimes modern and definitely must-haves for every wardrobe.

Ahlam Shahin
Image Courtesy of Instagram /@ahlamshahinatelier

Illi

Emirati designer Rawdha Thani launched her Dubai-based abaya brand, Illi, as a way to empower women with fashion that helps them express their true selves. The label is a love letter to the abaya, featuring designs inspired by not just local abaya culture but also traditional Moroccan pieces. Newer collections also include a range of totebags in three different shades.

Illi
Image Courtesy of Instagram /@illi.ae

Sara Tamimi

Based out of Abu Dhabi, this luxury-wear brand founded by Sara Al Tamimi stands as one of the most loved local labels in the country. Sara’s designs take inspiration from the grandeur of the past and attempt to gracefully combine timeless elegance and bold exploration. Her latest collection focuses on sustainability and takes notes from the retro aesthetics of the 80’s.

Sara Tamimi
Image Courtesy of Instagram /@saratamimiofficial

Gabi

Founded by sisters Waad and Sheyma Al Hammadi, Gabi Dubai seamlessly blends Emirati traditions with contemporary flair. Drawing inspiration from architect Van Der Rohe’s “less is more” principle, Gabi champions minimalism and modesty, offering timeless elegance and distinctiveness in the fashion industry. It reinterprets Emirati women’s heritage with modern, oversized, and elegant designs while preserving customs and traditions in today’s ever-changing world.

Gabi
Image Courtesy of Instagram /@gabi.dubai

Al Mraikn

A family venture helmed by sisters Maryam and Muna Saeed, Al Mraikn embodies the essence of the empowered modern Arab woman. With a core focus on crafting ensembles that exude femininity and grace, Al Mraikn captures the spirit of contemporary elegance.

Al Mraikn
Image Courtesy of Instagram /@almraikn_

TimeBeam Beauty

Dr. Lamees Hamdan, the visionary behind this venture, embarked on her journey nearly two decades ago during her first pregnancy. Reflecting on this pivotal moment, she revealed, “The pregnancy was my lightbulb moment,” in an interview with Arab News. Her inaugural creation, a curative balm tailored to support expectant mothers against stretch marks, now endorsed by Kim Kardashian West, remains her bestseller. This multipurpose gem is renowned for its efficacy in addressing an array of skin conditions, including eczema, psoriasis, and rosacea.

TimeBeam Beauty
Image Courtesy of Instagram /@timebeambeauty

Savolinna Jewelery

Founded by Hessa Alshafar in 2017, Savolinna encapsulates a fusion of creative vitality and a delightfully refined aesthetic. The brand’s creations are a manifestation of Hessa’s fascination with Dubai’s diverse cultural heritage. Her imaginative work takes us on an endless journey, driven by her passion for enameling, lavish gold, and, above all, the allure of emeralds.

Savolinna Jewelery
Image Courtesy of Instagram /@savolinnajewelry

Lead Image Courtesy of Instagram /@odeem_official

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