How Rami Al Ali Is Reimagining Luxury Online Shopping, One Bespoke Gown At A Time
The Syrian-born fashion designer has unveiled a new e-commerce feature, which is giving its clientele the power to personalise their looks.
Rami Al Ali’s namesake fashion brand has just levelled up their e-commerce site by adding a new virtual customisation feature that allows customers to personalise their gown. The demand for an enhanced online customer experience has been steadily increasing over the years and was only further ignited by the global pandemic. Brands who had before relied on an in-person selling model were forced to quickly pivot into the e-commerce realm.
The ability for a customer to shop a ready-to-wear piece while simultaneously putting their own bespoke touches on it, all from the comfort of their own home is truly quite something. This new website feature attests to the ushering in of a new era in online luxury shopping. In a world where the digital retail space is increasingly saturated, the ability to personalise both the shopping experience and the product are both key.
From the brand’s perspective, this allows them to reach a wider client base, while staying true to their ethos of creating the finest tailor-made designs and without having to sacrifice their designer-to-client dialogue.
For more information visit ramialali.com
Lead image courtesy of Instagram/@ramialaliofficial