Tinder For Your Closet? The New GCC-based Shopping App Playing Matchmaker To Your Personal Style
The platform will have you lusting after the perfect pieces for your wardrobe in no time…
Let’s face it: while we love a good late-night online shopping session, it doesn’t always hit the spot when it comes to finding pieces we really should be adding to our wardrobes. The good news is there’s a new digital shopping platform which has been created around designing a personalised perusing experience for its users.
This means no more being served “recommended” looks, that include the likes of hot-pink feathered cocktail dresses, when you’re really on the hunt for something more practical (not that we don’t appreciate a good spontaneous statement piece, of course.)
Founded in February, 2021 by young Bahraini entrepreneur Yara AlDhaen, SEPT was built around the idea that to create something for women across the globe that allows them to have complete ownership of their fashion choices. “I saw the need for a fashion platform that speaks to its consumers directly, offering them a chance to feel seen and heard. That’s what we’ve created with SEPT—an app that we want to be friends with,” said Yara. And while the app compares itself to the likes of Netflix and Spotify, SEPT has us reminiscing of another (infamous) platform best known for playing matchmaker…
How exactly does SEPT work? It’s fairly straightforward. The shopping app’s users either swipe left or right on products, selecting “Me” or “Not Me”; the results are then filtered through and chosen items then appear within a user’s “feed,” making it easy for digital shoppers to compare the pieces (similar to a “basket” on a regular e-commerce website.)
SEPT works directly with high-end luxury retailers such as NET-A-PORTER, Farfetch, Matches Fashion, Ssense and other global brands to connect shoppers with just about any brand they could need.
From the latest VETEMENTS pieces to vintage Chanel, SEPT believes that the real luxury is feeling good about who you are, what you’re wearing and how you feel — while making it easy to find pieces you’ll fall in love with at first sight.
For more information visit itssept.com or download their app for IOS.
Lead images courtesy of Jason Lloyd-Evans
