5 Reasons Why We’re Already Looking Forward To Sole Dxb

Is it December yet?

Dust off your Air Force 1’s, Sole Dxb has just announced their 2017 line-up and it’s set to be the most impressive and interactive festivals yet. Taking place on the December 8, 9 and 10, the streetwear celebration, which draws crowds from the Middle East and beyond, will offer a fresh set of fashion, music and food experiences. We suggest grabbing your tickets now to avoid a serious case of FOMO… 

1. There’s a free film screening on the opening night

Back for a sixth year on 7, 8 + 9 December, the region's premier footwear, fashion and lifestyle fair announces a heavyweight billing that brings together leading names from the worlds of music, fashion, art and sport. #soledxb #thisisd3 #daregreatly #tastethefeeling

A post shared by Sole DXB (@soledxb) on Oct 25, 2017 at 4:30am PDT

As is now tradition, the first night centers around an open-to-the-public film screening that sets the tone for the rest of the weekend. This year, the event will showcase a documentary on the transformative power of some of hip-hop’s most powerful lyricists. 

2. Mobo award-winning rapper and actor Kano will be performing

Sheffield, nuff love and respect for avin it in the rain. #Tramlines Shooter: @photographybyoscarb

A post shared by Kano (@therealkano) on Jul 22, 2017 at 5:13am PDT

As well as Pusha T (a Kanye West favourite), and hip-hop’s newest names to know including Serious Klein and Goldlink – just make sure your favourite sneakers are also dancefloor-ready. 

3.  The Andy Warhol Museum will launch an exclusive archive exhibition

We are excited to reveal that Cadillac, in partnership with The Andy Warhol Museum, will exclusively launch the final exhibition of Letters to Andy Warhol at Sole DXB at Dubai Design District, d3, 8th & 9th December 2017. Fresh off the back of announcing a heavyweight cultural billing for the 2017 event that includes Kano, Pusha T and Hiroshi Fujiwara, we announce further exciting programming news, as Cadillac, and the Andy Warhol Museum come together for an archive-led exhibition like no other, launching at Sole DXB 2017. #daregreatly #soledxb #cadillacxwarhol @cadillacarabia

A post shared by Sole DXB (@soledxb) on Oct 29, 2017 at 7:01am PDT

In partnership with Cadillac, ‘Letters To Andy Warhol‘ promises a pop-up like to other to be revealed at the event before opening to the public in D3 from December 10-16. 

4. The ‘godfather’ of streetwear will be hosting an exclusive talk 

#soledxb @soledxb

A post shared by fujiwarahiroshi (@fujiwarahiroshi) on Oct 24, 2017 at 2:02am PDT

One of the event’s urban fashion highlights is set to be a panel session with Hiroshi Fujiwara, an accomplished fashion designer who has worked with a veritable who’s who of the streetwear scene including Stussy, Carhartt, Nike, Levi’s and many more. 

5. You can shop Japan’s coolest brands (and chow down on some Ramen in the process) 

Japan’s influence on global street culture has been immense – a fact we're celebrating at this year’s Sole DXB. So it’s with great pleasure to have Dubai’s very own Japanese culture specialists FRAME join us at this year’s event. Located in Dubai Design District, FRAME is the region’s very first store specialising in Japanese lifestyle goods and apparel. Stocking everything from premium Japanese streetwear lines such as Neighbourhood, Visvim and Undercover, to handcrafted art pieces and hard-to-find homeware and lifestyle goods. There’s also great coffee and even better fresh Ramen on offer inside this beautiful retail space and adjoining Japanese restaurant, YUi. #selectshopframe #thisisd3 #daregreatly #tastethefeeling #soledxb

A post shared by Sole DXB (@soledxb) on Oct 31, 2017 at 12:08am PDT

Celebrating Japan’s impact on street culture around the world, the Sole will welcome FRAME for the first time, a Japanese store known for stocking some of the coolest home, fashion and lifestyle pieces – all available to shop while you snack on some freshly-made Ramen in-store. 

We’ll see you there.