The #CELL Venom sneaker was designed for being the on-the-go: with its cushion technology at the heel and chunky shape, it's a standout streetwear design from Puma. The reissue of this classic Puma sneaker will be available at their stand, so sneakerheads take note.
Dior MEN is having its Summer pre-launch at this year’s SOLE DXB. Our top picks are definitely the high-top sneakers and cross-body saddlebag.
Streetwear is all about customization: whether it's patches, quotes, logos, or your name. Levi's caught on to the trend and will be helping you customize your own exclusive denim design at this year's festival.
It's not a new trend for footwear brands to dip into their archives and bring back an old favourite. Reebok is doing just that, premiering their Aztrek 90’s collection at the event - which happens to be perfectly on-trend for today's sneakerheads.
5. Puma x Les Benjimens
On 7 December, Puma is doing a global drop of their new collaboration with German-Turkish brand Les Benjimens. The “Puma Thunder Disk Led Benjamins Tripple Black” will be showing for the first time worldwide at Sole DXB - and it's bound to sell out in no time.
6. Amongst Few x NBA
Dubai-based Amongst Few x NBA's new collaboration, premiering at Sole DXB, is peak '90s sportswear. It's a major athleisure mood, if we've ever seen one.
This laidback streetwear brand is debuting their new Biggie Smalls hoodie and other original streetwear pieces at the festival. Who doesn't love a throwback?
8. Shabab Intl
Shabab Intl have set high standards for Arab streetwear. They've taken commonly-used Arabic words and phrases, turning them into an edgy streetwear brand. We can’t wait to check out their new collection at this year’s festival
9. Early Retirement
Talk about exclusive: Early Retirement have got us rushing to purchase their capsule collection, consisting of only 10 shirts sold exclusively at SOLE DXB.