The new Michael Kors autumn 2019 global campaign is fronted by fashion and beauty mogul Bella Hadid. Shot in the studio by legendary British fashion photographer, David Sims, the enthralling videos capture Hadid on a bike moving to Hell on Wheels, a 1979 classic by American singer-actress Cher.
The campaign represents the brand’s heritage of travel, speed and optimism, reflecting the energy in today’s fast-paced, always-on-the-move world. “From the styling to the energy and the movement, this season’s campaign reflects today’s jet set approach to modern life,” says Michael.
Michael Kors fall 2019 global 'Hell on Wheels' campaign
Courtesy of Michael Kors
The urban-style collection is an eclectic mix of playful prints. Zebra, cheetah and leopard make sartorial cameos on handbags, mini dresses, sneakers and leather jackets.
Bella Hadid for Michael Kors fall 2019 global 'Hell on Wheels' campaign
Outfits are toughened up with statement studs adorning handbags and cuffs on jackets.
And flirty frocks are given an edge of punk when styled with black patent leather biker boots or sneakers.
For those who prefer a more classic and feminine approach to dressing, the black pumps with Michael Kors’ signature logo emblazoned on the shoe are the footwear trend du jour to covet. The classic heels don’t require a lot of bells and whistles either, and we’ll be styling them with, well, just about everything in our wardrobe!
“The original jet set of the ‘60s and ‘70s showed the world how to live a fast-paced life in the most glamorous way possible,” adds Michael. “Today, between the Internet and all the ways that people move through the world, we’re constantly in motion, and I wanted the images to reflect that.”