Following in the footsteps of Michael Kors, Gucci, Armani, Net-a-Porter and more luxury fashion houses, DVF announces that it will be going fur free. The brand announced that it has partnered with PETA and the Humane Society of the United States in order to put an end to animal exploitation in the fashion industry.
“It’s time for us to make this change and accept responsibility to ensure that we don’t promote killing animals for the sake of fashion,” says Sandra Campos, the New York-based label’s chief executive in a statement. “We are committed to supporting the shift to a more ethical and sustainable fashion industry by providing the consumer with innovative and sophisticated alternatives.”
Founder and creative director of the eponymous line Diane von Furstenberg herself added, “I am so excited that technology has provided us a way to feel as glamorous with faux fur.”
The initiative comes part of a wider goal to make the future of the fashion industry more sustainable.