Dior Launches Viral Campaign And Wants You To Participate

BY Kyli Singh / Aug 27 2017 / 14:09 PM

It's for a good cause

Dior Launches Viral Campaign And Wants You To Participate
ZELINDA ZANICHELLI

Taking the concept of the classic chain letter, Dior brilliantly launched a viral campaign on Instagram. Dubbed "The Dior Love Chain," the new initiative features our favorite celebrities asking the simple question: "And you? What would you do for love?"

Celebrities that have participated in it include Natalie Portman, Robert Pattinson, Camile Rowe and Jennifer Lawrence. See the posts below: 

Dior is encouraging Instagram users to record and post a Instagram video answering the question and asking friends and family to do the same with the hashtag #diorlovechain.

The best news is that it's all for a good cause. For every single Dior Love Chain post, Dior will donate 3.5 Dhs ($1 USD) to the WE Charity. WE Charity is an international movement that was created to help break the cycle of poverty.

So, what would you do for love?