Dior Launches Viral Campaign And Wants You To Participate

It’s for a good cause

Taking the concept of the classic chain letter, Dior brilliantly launched a viral campaign on Instagram. Dubbed “The Dior Love Chain,” the new initiative features our favorite celebrities asking the simple question: “And you? What would you do for love?”

Celebrities that have participated in it include Natalie Portman, Robert Pattinson, Camile Rowe and Jennifer Lawrence. See the posts below: 

And you, what would you do for love? Our everlasting #missdior, Natalie Portman, begins the #diorlovechain coming soon! #natalieportman @diorparfums #diorparfums

A post shared by Dior Official (@dior) on Aug 23, 2017 at 12:58am PDT

And you, what would you do for love? Stay tuned as Robert Pattinson, the handsome face of #diorhomme, starts the #diorlovechain! #robertpattinson #diorparfums @diorparfums

A post shared by Dior Official (@dior) on Aug 23, 2017 at 7:27am PDT

Our beautiful #poisongirl @fingermonkey wants to know what you would do for love? Stay tuned to find out how you can join the #diorlovechain! #camillerowe @diorparfums #diorparfums

A post shared by Dior Official (@dior) on Aug 24, 2017 at 1:22am PDT

Dior is encouraging Instagram users to record and post a Instagram video answering the question and asking friends and family to do the same with the hashtag #diorlovechain.

The best news is that it’s all for a good cause. For every single Dior Love Chain post, Dior will donate 3.5 Dhs ($1 USD) to the WE Charity. WE Charity is an international movement that was created to help break the cycle of poverty.

So, what would you do for love?