Taking the concept of the classic chain letter, Dior brilliantly launched a viral campaign on Instagram. Dubbed "The Dior Love Chain," the new initiative features our favorite celebrities asking the simple question: "And you? What would you do for love?"
Celebrities that have participated in it include Natalie Portman, Robert Pattinson, Camile Rowe and Jennifer Lawrence. See the posts below:
Dior is encouraging Instagram users to record and post a Instagram video answering the question and asking friends and family to do the same with the hashtag #diorlovechain.
The best news is that it's all for a good cause. For every single Dior Love Chain post, Dior will donate 3.5 Dhs ($1 USD) to the WE Charity. WE Charity is an international movement that was created to help break the cycle of poverty.
So, what would you do for love?