Dior Launches Viral Campaign And Wants You To Participate

Dior, Instagram, Viral campaign, # Celebrity
ZELINDA ZANICHELLI
It's for a good cause

Taking the concept of the classic chain letter, Dior brilliantly launched a viral campaign on Instagram. Dubbed "The Dior Love Chain," the new initiative features our favorite celebrities asking the simple question: "And you? What would you do for love?"

Celebrities that have participated in it include Natalie Portman, Robert Pattinson, Camile Rowe and Jennifer Lawrence. See the posts below: 

Dior is encouraging Instagram users to record and post a Instagram video answering the question and asking friends and family to do the same with the hashtag #diorlovechain.

The best news is that it's all for a good cause. For every single Dior Love Chain post, Dior will donate 3.5 Dhs ($1 USD) to the WE Charity. WE Charity is an international movement that was created to help break the cycle of poverty.

So, what would you do for love?

BY

Dior, Instagram, Viral campaign, # Celebrity
ZELINDA ZANICHELLI