Everything That Went Down At Bvlgari's Serpenti Seduttori Launch Party

BY Kasia Truscott / Sep 17 2019 / 10:27 AM

The stars did not disappoint for a night "Born To Be Gold" during London Fashion Week

Everything That Went Down At Bvlgari's Serpenti Seduttori Launch Party

Italian luxury brand Bvlgari took London Fashion Week by storm with a star-studded celebration for the official launch of its latest Serpenti Seduttori women’s watch collection. The evening was nothing short of glamorous, earning its place amongst the highlights of the London’s chicest week.

Bvlgari CEO Jean-Christophe Babin welcomed a dazzling guest list of British and international celebrities, including Naomi Scott, Maya Hawke, Hiba Abouk and former BAZAAR cover star Lily Aldridge.

The evening kicked off with complimentary cocktails as attendees gathered round to watch the much-anticipated reveal of the new styles from the Serpenti Seduttori collection. Moving to the first floor of the RoundHouse theatre, guests were then invited to indulge in an exclusive dinner featuring exquisite, avant-garde dishes inspired by the night’s golden theme.

The Roundhouse Theatre by Bvlgari

A glittering occasion devoted to the preciousness of time itself, the night was brought to a stunning close with an exclusive performance from BRIT Award-winner Ellie Goulding, followed by a stylish after party courtesy of DJ Heron Preston, who manned the decks and kept partygoers dancing into the night.

DJ Heron Preston by Bvlgari

Ellie Goulding gave an exclusive performance

As the first-ever international launch event for a Bvlgari’s women’s watch, the event transcended any previous collection by the luxury jewelry brand to pay homage to life’s most precious, golden moments - and it was these golden moments that directly inspired Bvlgari’s Serpenti Seduttori collection.

Bvlgari Serpenti Seduttori by Bvlgari

Priding itself as the latest iteration of Bvlgari’s iconic Serpenti cult watch, Serpenti Seduttori was “Born to be Gold”, inspired by the extraordinary milestones and daily triumphs of a woman’s life. The new collection hails styles in all three shades of gold which constitute its essence of glamourous elegance: rose, white and yellow. Stylish and versatile, the new Seduttori styles are designed for everyday sophistication, capturing the exceptional beauty of life’s most precious moments.