Back in 2016 when the Grammy-award winning artist launched Ivy Park, she brought forward some unbelievably stylish and practical pieces that any woman could wear to the gym, to the mall, to yoga...basically, eveywhere. Not to mention pushing forward the dominant street-style meets sportswear trenf by modelling the pieces herself, always a plus.
Since then, the brand has been picked up by the likes of Topshop, Debenhams and House of Fraser, and is also sold internationally online. Last year, the mother of three bought out her brand from the British retailer Philip Green, and consequently became the youngest (and only) African American woman to solely own an athelisure brand.
Ivy Park's latest update was an early Christmas present to us all. Bey announced over social media, and Ivy Park's page, that she will be collaborating with sports giant adidas early next year. The brand's website is no longer live with products, but instead the webpage reads: "Beyoncé and adidas come together with a shared respect for and commitment to creativity, and the belief that through sport, we have the power to change lives...Beyoncé will be a creative partner for the brand, develop new signature footwear and apparel, as well as re-launch Ivy Park with adidas."
All other posts have been deleted on Ivy Park's social media, hinting at the fact that with a new collaboration, Bey's brand will also have a new image. She's provided us (thankfully) with some teasers of the campaign. So, take a look at what we may be expecting next month for Ivy Park 2020...
She even shows off the collaborative shoe that is probably already on the top of people's wishlists. The classic three stripes and innovative lacing, mixed with burgundy and neon orange shades is a great example of adidas x Ivy Park's dynamic synergy.
We can't wait to see what the apparel will look like now.
Watch this space.