Nicole Warne, Elena Perminova, Leaf Greener and Negin Mirsalehi front luxury eyewear brand Linda Farrows S/S17 campaign in a whole host of glamorous shots alongside their collaborative designs. Loved for her bold frames and unique silhouettes, the girls represent a new generation of media savvy moguls. Bazaar speaks to Nicole Warne of GaryPepperGirl.com about the collaboration and her rise to fame.
How did you become involved with Linda Farrow?
I met Simon and Tracy of Linda Farrow a few years ago through a mutual friend. I was in London for a few days and we all went for a beautiful dinner in a cosy corner at Chiltern Firehouse. That was the same night I met Mariano Vivanco who was also at the dinner, so it felt natural and so special to all be collaborating as friends years later.
Please tell us about the frames you designed…
I’m half Japanese and half South Korean, so I have quite a wide face. I wanted to design a pair of oversized sunglasses that would cater to the Asian market but also appeal to the rest of the world. I wanted my glasses to feel luxurious, so I knew from the very beginning they had to be all gold.
Nicole Warne's Design
Before setting up Gary Pepper you worked in magazines, what made you go it alone?
I began by interning at fashion magazines like Grazia and Harper’s Bazaar, but as soon I was offered a junior role at one of the magazines I realised my passion was to work for myself. I had been collecting vintage pieces as a hobby so when I started my online store and blog selling vintage pieces, it didn’t feel too daunting. After 8 weeks the store was turning over a high profit, so that’s when I took it full-time. It was a natural progression that felt right at the time.
Can you remember your first Instagram post?
I can’t recall the exact photo but I am 99% sure it would have been a post about my online vintage store and the stock I was selling, as I originally started my Instagram to highlight that part of my business.
What do you think it is about Gary Pepper that resonates with your social media followers?
I feel my community have always appreciated high-quality photography and strong story-telling fused with a relatable and authentic voice. I try to find the balance between being approachable but aspirational which is a constant battle.
How would you describe your look?
My style is quite minimal, classic and feminine. I love women who look effortlessly chic, yet polished.
Filter or no filter?
Do you come from a fashionable family?
Not at all, my family live on a farm in Tasmania and have very different interests. My parents have always been very independent and creative people, so I think that still instilled in me a confidence to be myself.
Do you have a secret to perfectly-applied red lipstick?
I line my lips with the NARS Chubby Pencil and then apply a Tom Ford or YSL red lipstick over the top. I apply concealer to the edges if I make any mistakes, which still happens!
What are the most likes you have ever received for a post?
My most liked photo was when I announced my engagement on Instagram. It was an incredible photo of us floating on a lake full of cherry blossom trees, which was taken just before Luke proposed. I think it received over 5,000 comments and nearly 100,000 likes.
What is your career highlight to date?
It’s hard to pick one. Being part of Forbes 30 under 30 and Business of Fashions 500 People Shaping the Global Industry lists this year was a humbling milestone in my journey so far.
Where is your favourite place for:
Romance? Norway or Paris
Style? Tokyo, Japan
Charm? Provence, France
What would you never get on an aeroplane without?
My satin eye mask, Rescue Balm Face Mask by Cosmedix, and my water bottle. I take my beauty regime very seriously when I’m flying.
Through your charity work, is helping others by raising awareness something that is close to your heart?
Yes, it definitely is. For me, it’s important to use my global platforms to help bring voices to people in need and bring awareness to causes that need it.
Watch the campaign video below: