Following in the fashionable footsteps of her soon-to-be sister-in-law, Meghan Markle's official engagement photos sparked an online shopping frenzy that matched the madness of the Duchess of Cambridge's iconic blue Issa dress.
Prince Harry and Meghan Markle pose for photographers after announcing their engagement
Wearing a Dhs2,200 belted wrap coat by Canadian brand (she has previously lived in Toronto) Line the Label in a tell-tale shade of bridal white, the future Duchess of Sussex covered up stylishly as she posed with Prince Harry for photographers.
Underneath, the Suits actress wore a forest green shift dress by Italian label P.A.R.O.S.H. (click here to shop similar styles) and teamed the look with approximately Dhs2,706 nude 'Matilde' heels (and most shockingly for a royal, no tights) by celeb-favourite brand, Aquazzura.
Whilst seasoned retailers Aquazzura and P.A.R.O.S.H managed to keep their websites afloat as eager shoppers tried to snap up Meghan's entire look, her much talked-about coat was off limits as Line The Label's site crashed within minutes of the couple's engagement announcement.
The 'Meghan effect' echoes that of Kate Middleton's knack for wearing a look, only for it to go viral seconds after she's photographed in it, such as her sapphire blue Issa dress that sold out in 43 countries worldwide just 24 hours after her own engagement photoshoot.
Whilst, predictably, Meghan's entire ensemble is now sold out online, we're betting white coats and green dresses are about to start trending on Insta.