Model-turned-TV-presenter (and former Bazaar cover star) Jessica Kahawaty has long been a favourite face for Team Bazaar, so it was music to our ears when news reached us that the Project Runway Middle East host had teamed up with Cairo-based fashion strategy agency Maison Pyramide for an exclusive collaboration.
During Paris Fashion Week, Maison Pyramide held its first showroom in the capital, showcasing the wares of some of the region's most exciting designers such as Okhtein, Amr Saad and Nafsika Skourti, who have been worn by familiar faces in the Middle Eastern style set like Karen Wazen Bakhazi, Lana El Sahely and Dana Hourani. Jessica has long been a supporter of Middle Eastern fashion and collaborated with the store on a sleek fashion shoot. Of the collaboration she said, "It was a big part of my role as host of Project Runway ME Season 1, where I supported up-and-coming designers in their endeavours to build an international platform. It continues to be an important part of my goals to bring the Arab world to the map - through wearing, promoting and bringing awareness to designers from Egypt, Saudi Arabia, Syria and many other countries to my events and appearances."
Jessica wears dress by Nafsika Skourti; bag by Rei+ne; and shoes by Aperlai Paris. Photography: Yvan Rodic
In the stunning shoot, Jessica wears pieces from Nafsika Skourti, Abi Project, Rei+ne and Okhtein, all of which will be available to shop from July onwards. Shot by Yvan Rodic, the man behind Face Hunter and a much-loved street-style photographer, the images show Jessica posing with a mirrored cube which represents "the multi-faceted personality of the industry nowadays" according to the agency. During her time in the French capital Jessica realised "there is a major spotlight here as the world is recognising that there are a lot of talented emerging designers who have cultivated a wealth of influence from their geography, political climate and cultural history."
Jessica wears suit by Nafsika Skourti; bag by Okhtein and necklace by Abi Project. Photography: Yvan Rodic
The showroom proved to be a huge success for Maison Pyramide this season - Barneys New York and Browns were amongst the high-profile industry attendees - and looks set to be bigger and better during the September shows.