When you're Kate Moss' daughter, it's only fitting that your modelling debut is with an iconic and notoriously edgy label. Sixteen-year-old Lila Grace Moss-Hack, who goes by Lila Moss, posted on Instagram that she'll be fronting a new campaign for Marc Jacobs Beauty. In a caption she says what "an honour" it is to be part of this massive campaign, which she and the brand have shared snippets of photos and video of. The shots showcase her unique beauty (although still reminiscent of Kate's!) with clean, glowing skin and exaggerated winged liner.
Marc Jacobs also posted about it on Instagram, saying: "It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection. Kate and I became very close after the Grunge Collection and remain lifelong friends (much of which is very well documented). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio."
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Introducing @LilaMoss, the newest face of @MarcBeauty ✨ “Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter.” — @TheMarcJacobs Photographed by @DavidSimsOfficial Styled by @KeGrand Hair by @GuidoPalau Makeup by @Diane.Kendal #MarcJacobsBeauty
Her mother recently expressed her support for Lila's modelling career on Megyn Kelly's talk show, saying "I am leaving it up to her [if she wants to model]. I will support her obviously. I will be her momager! She can if she wants to. I will support her in anything she wants to do." With a debut like this, we imagine the fashion industry will be embracing young Moss with open arms.