At BAZAAR we are always on the lookout for catwalk trends from high street brands to designer collaborations, and of course not forgetting the classics which are perfect for day-to-night. And there’s no denying that a pair of tailored pants and a crisp white shirt can take us a long way. We adore chic separates and elegant silhouettes, which have now become a staple in every woman’s wardrobe.
That's why we love Mye - a fresh and new ready-to-wear clothing label that provides sophisticated and practical options, which are perfect everyday pieces. BAZAAR chats with the brand’s founder, Abeer AlMoawdah, who shares how the brand is bridging the gap between workwear to the weekend through its easy luxe aesthetic which promise to transcend the seasons.
The brand has been inspired by strong and independent women across the region - think the elegance and sophistication of Queen Rania, and it aims to bring an end to tiring searches for chic yet practical clothing.
“We noticed a space in the market for a premium brand that offers clothing for work to weekend, in luxurious fabric and thoughtful designs. So we created a brand that does just that; catering to these inspiring women who have busy lifestyles but still want to look effortlessly elegant. The looks we create are minimal with a beautiful twist, taking a classic look and reimagining it for the Mye women”, says Abeer.
The brand officially launched its online store in January 2019, featuring highly wearable collections with timeless and easy silhouettes and a fresh colour scheme, communicating comfort and style. The designs merge masculinity and femininity with flowy cuts, bold cuffs and asymmetric lines representing the gentle, intelligent and fierce women.
Not a slave to the ever-changing trends, Mye offers classic and versatile pieces with an elegant twist, with each collection complementing the next, allowing for seamless additions to your wardrobe season after season. The label incorporates natural fabrics as a part of its collections, including cottons and silks. The brand’s thoughtful designs and attention to quality and detail makes it a minimalist’s haven for comfort, versatility and elegance.