You know the Middle Eastern customer is well respected, when online luxury retail giant Net-A-Porter takes note by dedicating an entire campaign to the region. Set to launch today across the site, the drive will run for a full month and is in collaboration with the ever stylish Kuwaiti influencer Ascia Al-Faraj.
“I am so excited to be collaborating with Net-A-Porter on what is such an important part of my life; fashion. Creating this kind of recognition on an international scale is going to create a huge, positive impact and I’m honoured to be part of this campaign” explained Ascia Al-Faraj on the collaboration. Presented via four videos and a whole host of street style images shot throughout London, Ascia who has over two million followers on Instagram will share her expert styling tips every week. Focusing in on some of the season’s biggest trends exploring Street Style, Summer Loving, Think Pink and Silk Road customers will be able to shop the products used straight from the site, with a dedicated custom list which will be updated every week.
Known for her modest take on style, which is currently sweeping the world of fashion in a very positive way and with the growth of the Middle Eastern customer across e-commerce both globally and regionally, this is the perfect next step for Net-A-Porter. Speaking on the campaign, President for Net-A-Porter and Mr Porter Alison Loehnis said, “We are thrilled to showcase the spring summer 2017 trends of the season through the expert eyes of Ascia Al-Faraj. With such exciting growth in the market, it is the perfect time for us to present this dedicated campaign.”
Watch the video below: