British shoe designer Paul Andrew has been named as the new women's footwear director for Salvatore Ferragamo. Massimiliano Giornetti stepped down from his role as creative director at the brand after 16 years with the label back in March, and Paul has long been rumoured to be joining the storied house.
"Salvatore Ferragamo has been an iconic reference for shoe design and craftsmanship for nearly a century. It is a great honour to be invited to lead the creative vision for the future of its women's shoe division, where the legend began," the designer said in a statement after the announcement was made.
Paul started his eponymous label in 2012, and has since found worldwide success, thanks to his sleek, seasonless designs that skillfully blur the lines between trends and timelessness. The designer, who is based in the US, having also worked for Diane von Furstenberg, Carolina Herrera, Alexander McQueen, Calvin Klein and Donna Karan among others. He was the first ever shoe designer to win the coveted CFDA Fashion Fund Award in 2014 - no mean feat for a man whose label was just two years old at the time. Most recently, Paul took out the gong for the Swarovski Award for Accessory Design in 2015.
As the announcement was made, Ferruccio Ferragamo, the president of the brand, said, "We are excited to welcome such a dynamic and established talent into the Ferragamo company," before adding, "We have a proud history of nurturing design talent and we believe that Paul's credo very much matches the spirit at the heart of our house."
Fans of his label need not worry as Paul has said he will continue to design his own men's and women's shoe lines, in addition to his new role. His debut collection for Ferragamo will be for Pre-Fall 2017.