Saudi Women’s Sports Team Wear Sustainable Brand Abadia In New York

BY Ayesha Sohail Shehmir Shaikh / Sep 29 2019 / 13:27 PM

The stunning jackets were made using luxury deadstock materials...

Saudi Women’s Sports Team Wear Sustainable Brand Abadia In New York
Courtesy of Abadia
Jacket designed by Abadia

Saudi women’s sports team The Greens and Her Royal Highness, Princess Reema bint Bandar, the first Saudi female ambassador to the United States, were recently spotted in New York at the Global Goals World Cup during the United Nations General Assembly Week in bespoke outfits designed by Saudi-based luxury brand Abadia.

The Greens team wearing jacket designed by Abadia

Courtesy of Abadia

The chic ready-to-wear label, founded by Naeema and Shahd AlShehail, preserves heritage by using traditional techniques such as embroidery, woven sadu and beading to create sustainable fashion accessories and clothing items. Handwoven by skilled women artisans, the jackets worn by The Greens were inspired by the colours of the Saudi flag, celebrating their love for sport and culture.

“The clothes you wear can send a statement to the world about who you are and what you value. This was an amazing opportunity to design for a group of strong women whose values so wholly aligned with our own,” said Shahd AlShehail, Abadia’s creative director. “It was a project we were excited to get behind and support.”

In a bid to reduce produced waste, the scrap fabric accumulated while cutting and sewing the jackets was then used to make beautiful necklaces.

“The Greens’ participation in the Global Goals World Cup demonstrates the Kingdom’s commitment to the UN Sustainable Development Goals, and shows how sports and fitness can play a role in confronting our shared environmental challenges,” said HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President of the Saudi Sports for All Federation. “Under Vision 2030, Saudi Arabia has made the environment and the overall health of our citizens a top priority."