The so-called ‘Meghan Markle’ effect is already being felt. After the Duchess of Sussex stepped out in her second wedding dress last Saturday evening – a white, floor-length halterneck designed by Stella McCartney – there was a 185 per cent increase in online searches for similar styles.
According to data from MyVoucherCodes.co.uk, searches for ‘white high neck dress’ and ‘white halter neck evening gown’ skyrocketed from the moment that Markle debuted the style up until midnight on Wednesday 23 May.
“Everything Meghan steps out in at the moment is selling out in a matter of minutes, so it was no surprise to see much of the excitement in the run-up to the Royal Wedding on Saturday was the speculation over Meghan’s dress,” said MyVoucherCodes’ spokesperson Louisa Marsden. “Her evening dress, custom-made by Stella McCartney, seems to have been a firm favourite out of the two, with many preferring the striking cut and racing online to get their hands on a similar gown themselves.”
Earlier in the day, Markle surprised fashion pundits by revealing that her wedding dress had been designed by none other than Clare Waight Keller for Givenchy. The simple, boat-necked dress, with long sleeves and fitted bodice, was an elegant choice, with Givenchy’s links to Old Hollywood being particularly appropriate. Waight Keller is of course a British designer, too, being from Birmingham, despite working for storied French fashion house Givenchy.