It’s always there for us when we need a last-minute party outfit or a bit of retail therapy, so it’s only fair that we’ll be joining in on the birthday celebrations for Shopbop this month.
Celebrating two decades in the industry, our fave on-line etailer kicked off the anniversary with a NYFW party on Thursday where it launched its first ever Shopbop pop-up, giving fans and loyal customers a highly-immersive shopping experience in a physical experience. We’re also being treated to a global 20th anniversary campaign and an exclusive capsule collection launch, so it’ll all happening right now.
“After twenty years of Shopbop, we have a lot to celebrate – the designers and brands we launched and with whom we fostered deep relationships, our wildly passionate teams and unique company culture, and our continuously supportive industry partners,” said Kim Fleissner, CEO of Shopbop & East Dane. “But most importantly, it’s about celebrating our worldwide customers who inspire us daily to create the best online shopping experience possible.
We’re swooning over the #StyleSupport campaign, shot by Clara Balzary and featuring a mix of of-the-moment tastemakers, creatives and models including Aiden Curtis, Michelle Li and MaryV Benoit. Paying homage to style-centric exchanges shared by friends daily, from “Do I wear heels or flats?” to “Do I need this bag?” we can totally relate.
And it doesn’t stop there. To commemorate the anniversary, Shopbop will debut The Twenty – an exclusive collection of 20 hand-selected from-the-runway pieces from 20 leading designers. From Isabel Marant and Zimmerman to MSGM, Acne and Sandy Liang, it’s curated by the brand’s fashion director Caroline Maguire and is made up of exclusive styles from the autumn 2019 collections.
Zimmermann, Dhs6,795 at Shopbop
Happy birthday, Shopbop! We can’t think of a better excuse to treat ourselves to a new party dress that that…