Each and every festive season Burberry enlists some of Britain's brightest faces for its Christmas campaign. This year, Sienna Miller, Lily James, Dominic West and Domhnall Gleeson star in the brand's short film, directed by Asif Kapadia.
The story is that of Burberry's history - following the life of Thomas Burberry, the brand's founder, as he meets his first love, played by Sienna.
"This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words," Christopher Bailey, the label's chief creative and chief executive officer said in a statement.
In the three-minute film, Dominic West is cast as Sir Ernest Shackleton, a polar explorer who wore Burberry on three expeditions, and Lily James play Betty Dawson, a fictional character based on the iconic pilot Betty Kirby-Green who in 1937 broke the world record for a return flight from England to Capetown in a plane called "The Burberry." The actress said in an interview, "I want there to be a full movie. And with the amount of footage we shot, I’m sure they could have made a film. We invested in the characters, and it was shot like a normal film.”
See it for yourself below: