The rumours are true – Louis Vuitton is teaming up with Supreme.
WWD reports that the collection is expected to be unveiled at the brand's menswear show today and will land in stores on 17 July.
So what can we expect? Three styles of handbags and co-branded jackets in both camouflage and denim, all inspired by New York. There's even a red and white monogrammed skateboard with a bespoke trunk and tool kit.
"You can't have the conversation of New York menswear without Supreme right now, because it's such a massive global phenomenon," said the men's artistic director for Vuitton Kim Jones.
"When I was at college, I used to work unpacking boxes of Supreme at a company in London that distributed it when it was just starting out, so it's something I've known all my life. I just feel that the strength of its graphic versus the strength of the Louis Vuitton graphic, and that kind of pop-art feeling — it works together perfectly."
Apparently, it was Louis Vuitton who approached Supreme about the collaboration – an interesting turn of events considering that the luxury brand sent Supreme a cease-and-desist letter in 2000 after it used a Vuitton-inspired monogram print on its skateboards.
Skatewear has seen a rise in popularity over the past six months – especially among fashion circles. There are regular queues outside Palace Skateboards and Supreme's Soho stores ahead of new drops, and Vans – the skater footwear of choice – have been hailed the new Stan Smiths.
Via Harper's Bazaar UK