Forbes has released its annual list of the world's most valuable brands, and this year's results revealed a huge surprise.
Clearly our obsession with athleisure has reached fever pitch as Nike ranked as the world's most valuable apparel brand, one spot ahead of Louis Vuitton (who was more than a few spots ahead of the sportswear brand last year). Nike raked in over Dhs101 billion in the past year to claim 18th spot on the list with LV hot on their heels in 19th place with just over Dhs100 billion in revenue. Other honourable mentions go to H&M in 33rd spot, Gucci (44th), Hermés (48th), Zara (53rd), Cartier (58th), Rolex (64th), Coach (78th), Chanel (80th) and Prada (97th).
Apple came in at number one for the second year running, and was followed by Google, Microsoft, Coca-Cola and Facebook in the top five.
Better brush off those sneakers, as it looks like they've got another season (or two!) in them yet. - Maddison Glendinning