If you haven’t yet heard of this fashion brand ‘it’ girls like Alexa Chung, Kate Bosworth and Kendall Jenner are wearing on repeat, it’s time to add them to your radar, like now…
Danish label Ganni have teamed up with multi-brand retailer Net-A-Porter for an exclusive collaboration that will make all your floral fantasies come true. The capsule collection, aptly named "Stop and Smell the Roses", is made up of 12 pieces at affordable price points, with embroidered floral t-shirts starting at just Dhs315. Fans of the contemporary Copenhagen-based label can also expect rose-adorned slip dresses, wrap skirts in floaty fabrics, and preppy-chic knitwear.
"Net-A-Porter is such an institution of Britishness, and so I felt it was natural to work with roses for the collection as they have a very English aesthetic," says Ditte Reffstrup, the creative director of Ganni. "I wanted to do something really feminine and soft. And in these days where everything is so busy I think it's nice to remind people to stop and smell the roses."
The exclusive capsule collection is available now on Net-A-Porter