First launched in the heart of downtown Dubai a decade ago in 2009, Chanel has just reopened its Dubai Mall boutique on 14 June with an extended space of over 715 square metres with a ground floor devoted entirely to ready-made bags, shoes, accessories, fragrances, fine jewellery and watches.
Designed by New York-based American architect Peter Marino, the two-story boutique boasts two new entrances on the ground floor with a transformative wall concept that will continuously showcase the latest collections.
The refurb has unveiled a costume jewellery section next to a display dedicated to Les Exclusifs de Chanel fragrances that are inspired by the life of the legendary Gabrielle Bonheur Chanel.
A mixed-accessories section features a display of Chanel’s newest leather goods, eyewear, watches and fine jewellery from the iconic Camélia and Coco Crush collections next to a brand new expansive shoe area.
A continuous supporter of the arts, the salons feature a limestone French-style fireplace, mirrored screens and a ceramic lion sculpture designed by Bruno Gambone, while the three fitting rooms of the boutique are adorned with specially-commissioned works by Shelter Serra, Martin Kline and Alasdair Cook.
The renovation of the boutique has transformed Chanel’s largest boutique in the UAE into a conceptual experience that embraces history, art and fashion simultaneously.
CHANEL is located in Dubai Mall, Fashion Avenue, ground and first floor, Dubai, UAE
Watch: Chanel opens in Dubai Mall's Fashion Avenue