Lending her usual effortless elegance to a more modest aesthetic, CH Carolina Herrera has launched her first collection of abayas, exclusively for the Middle East. Re-imagining classic abaya and hijab silhouettes with subtle polka dots and delicate bows - two of her most recognizable design motifs, the collection, which features lace and crepe fabrics, is part of a new eveningwear launch that also includes a range of red-carpet worthy gowns.
Known for her distinctly feminine shapes and delicate detailing, the American-Venezuelan designer began her career as a publicist for Emilio Pucci before launching a design career in 1980 and now boasts a roster of celebrity fans. A go-to designer for high-profile red carpet events like the Academy Awards, Grammy's and Golden Globes, Herrera also has a special relationship with prominent political figures having dressed first ladies Jackie Onassis, Laura Bush, Michelle Obama and Melania Trump.
In recent years many high-end names including the likes of Nina Ricci and Alberta Ferretti have also moved into the realm of modest Muslim wears as a staple in their seasonal offerings. Teaming their signature aesthetic with traditional Middle Eastern silhouettes, Dolce & Gabbana also shot a modest clothing campaign in Dubai showcasing their abaya and hijab designs to much acclaim. No word yet as to whether abayas will become a staple in Herrera's eveningwear range but with the modest clothing market becoming the fastest growing segment in the fashion world, we imagine there will be more collections to come.