The brand has been taking their campaigns to new heights the last few seasons, building worlds that range from the chic countryside to '40s show business. Step into the brilliant mind of Alessandro Michele with their last few over-the-top shoots...
Cruise 2019: Farmer meets punk with this homestead-inspired campaign, complete with farm animals and rustic scenery to showcase the edgy collection.
Spring/Summer 2019: Gucci transport us to the era of old Hollywood glitz and glamour for SS19. The vibrant collection was set against a behind-the-scenes theatrical rendition of a music set's during the '40s and '50s.
Fall/Winter 2018: Take a peek inside an eclectic obsessive art collector's home with this campaign, juxtaposing the chic collection alongside a vintage haven of antiques, artwork, and rare collectors items.
Cruise 2018: Michele collaborates with renowned British photographer Mick Tock to capture a series of raw intimate portraits. The raw series labelled "Roman Rhapsody" featured the seasons collection in an unfiltered aesthetic.
Spring/Summer 2018: Michele teams up with Spanish illustrator Ignasi Monreal, to illustrate a fairy-tale fantasy representation of the collection, a "Utopian Fantasy" that played with three recurring elements: earth, sea, and sky.