Last week, the internet completely lost it over the new Balenciaga tote thats color and shape looks strikingly similar to Ikea's $0.99 take-home bag (but comes with a $2,145 price tag).
Today, Ikea got in on the fun by cheekily throwing some shade at the fashion house in quite possibly the best way imaginable. The Swedish retailer released a print ad titled, "How to identify an original Ikea Frakta bag," trolling Balenciaga's lookalike version:
The print ad reads:
"How to identify an original Ikea Frakta bag: 1) Shake it. If it rustles, it’s the real deal. 2) Multifunctional. It can carry hockey gear, bricks, and even water. 3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty. 4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations. 5) Look inside. The original has an authentic Ikea tag. 6) Price tag. Only $0.99."
Leave it to the Swedes to completely school us all on the art of shade.
Via Harper's Bazaar US