The Influencer-Approved Fashion Brand Redefining White Shirts Has Just Landed In The UAE

BY Milli Midwood / Sep 18 2019 / 13:22 PM
The Influencer-Approved Fashion Brand Redefining White Shirts Has Just Landed In The UAE

In a closet full of season-specific trends, the white shirt is the great equalizer. It’s the piece that requires the least amount of brainpower and is the very epitome of wardrobe staple. And now, reinterpreting the working woman’s wardrobe, is fashion brand Piece of White, who have become something of a cult favourite for influencers and editors alike.

Founded by Zeynep Tansug in 2017 after wanting to create a brand with timeless, classic and fashionable pieces with every-season approach, the designer is reconsidering the garment, adding unexpected volume through puffed sleeves, asymmetric silhouettes and tactile fabrics. We caught up with the woman whose tailored shirts are anything but basic.

Harper’s BAZAAR Arabia: Why white shirts?
Zeynep Tansug: White shirts have always been the most classic wardrobe essential for many women, myself included. It is my favourite outfit piece that works for every occasion. I was always searching for a white shirt brand that fit perfectly and also had high quality fabrics at the same time, which is where I saw a gap in the market.

HBA: Why do you think the brand will appeal to Middle Eastern women?
ZP: Middle Eastern women love experimenting with brand new luxury fashion brands. Classic pieces are an essential for all women regardless of their culture, and we have such a wide range of styles, there is something for everyone. Our aim is to design shirts that allow women to express their individual identity.
HBA: Which are your best-selling pieces?
ZP: The Celine has been the most popular style since the day it launched. It can easily be combined daily with denim for everyday or with chic trousers or a skirt for a big event. It is the carry over style of every season and even has fabric alternatives in silk or cotton poplin.

HBA: What is one of the highlights for brand so far?
ZP: Seeing Rosie Huntington-Whiteley wearing our Ewa jumpsuit was definitely a breath-taking moment for me.

HBA: What is your go-to way to style a white shirt?
ZP: For me, wearing a white shirt with a jean pant and putting on a red lipstick gives one of the best outfits for any occasion I go to.

Piece of White is now stocked on Ounass.