Interview: 7 Questions With Dubai-Based Label Beige

BY Milli Midwood / Feb 11 2018 / 14:39 PM

Bazaar chats exclusively to the brand's founder and creative director Muna al Othaiman

Interview: 7 Questions With Dubai-Based Label Beige
Beige Spring/Summer 2018

Local designer Muna al Othaiman, the creative brains behind Dubai-based label Beige, has launched her first collection. With a clean, relaxed aesthetic, and a focus on impeccable tailoring and luxurious fabrics, Bazaar chats to the Esmod graduate on creating minimalistic fashion in a sartorially maximalist region.

Harper's Bazaar Arabia: What made you decide to create Beige?
Muna al Othaiman: I love casualwear with a couture element, but could never really find anything on the market that suited my personal style, so I decided to create Beige. I studied fashion design at university, so I had all the tools to create my own label.

HBA: Who is the Beige woman?
MAO: The Beige woman is feminine, educated and worldly. She invests in timeless pieces which elevate her wardrobe and never compromises on quality. She is a trendsetter with her effortless and confident style.

HBA: What is the inspiration behind your Spring/Summer 2018 collection?
MAO: I was inspired by the desert and its arid, vast beauty. The patterns of the sand dunes heavily influenced the collection; the shimmering heat waves and oases colours. The collection focuses on clean lines, luxurious materials and timeless shapes. I worked with a neutral colour palette, using sandy tones, creams and black with pops of mint and blue. In terms of fabrics, organza, silk, satin and taffeta were used to create feminine layers of volume.

HBA: The UAE is known for its maximalist style, do you think the taste of the region is still developing towards a more minimalistic aesthetic?
MAO: It’s true, when people think of Middle Eastern fashion they think of loud, embellished styles, however I think the aesthetic is slowly shifting. Women are leading increasingly busy lives, juggling full-time jobs with a family, so they’re looking for practical pieces they can wear all throughout the day that don’t compromise on style. Sustainability is also on the rise, so women are a lot more invested in buying pieces that will last rather than fast fashion.

HBA: What would you like to see more of in the fashion industry in the Middle East?
MAO: The industry has really advanced over the last five years, but I would like to see more support towards emerging designers.

HBA: If you could dress one celebrity in Beige, who would it be?
MAO: Emma Watson

HBA: Any exciting plans for the future of the brand?
MAO: I’m going to be presenting my Ramadan 2018 collection at London Modest Fashion Week on 18 February. It will be my first runway show and I’m very excited to be debuting my brand in London!

Beige Spring/Summer 2018 is available at Voguish in City Walk, Ounass and Hub 27 in Saudi Arabia.