Interview: Sophia Webster On Her ‘80s Dance-Inspired Collection With Puma

BY Milli Midwood / Jun 17 2019 / 20:40 PM

British shoe designer Sophia Webster and Puma have released their third seasonal collaborative drop and BAZAAR caught up with the creative to chat how rhythm informs her work, branching into kidswear and how to style her latest ‘80s-themed line

Interview: Sophia Webster On Her ‘80s Dance-Inspired Collection With Puma
Puma

The latest drop from Sophia Webster X Puma brings together the luxury footwear designer’s frivolous, irreverent and quirky creations, paired with Puma’s sporty sensibility for a collection littered with sassy, sartorial nuances from Generation Me. The result? Well, read ahead to find out…

Harper’s BAZAAR Arabia: What was the inspiration behind this collection?
Sophia Webster: My third collection with Puma was dance-inspired with a lot of references to the ‘80s. I wanted it to feel like it was straight from that time period, but styled for the modern day. I used lots of colour-blocking techniques, updated logos and bold prints to bring a new energy to this collection. I love experimenting with colour, so I used a mix of stand-out neons and pastel hues. There’s a range of tees, crews and crop tops alongside tights and shorts.

HBA: How do you think the Puma woman and Sophia Webster woman go hand-in-hand?
SW: Puma and I have the same spirit in that we want to create product that not only looks great, but makes women feel empowered. I wanted this collection to reflect the way I design by offering variety, from individual statement pieces that you can not wear to dance and exercise or casual everyday wear.

HBA: What was the best part of designing this collection?
SW: I loved introducing kids’ shoes to this collection, especially the basket sneaker in iridescent glitter that matches the women’s version. I have three daughters, so entering the children’s apparel market for the first time was a really exciting opportunity. I love dressing my girls in the pieces. I have enjoyed the design process so much and feel super proud of the collection.

HBA: The sneakers are a mix of sporty and glam. What are your styling tips on how to wear them?
SW: What I love about the sneakers in this collection is they do both. I love the Thunder platform sneakers - they are my favourites to date. The elasticated frilly trim and chunky colour-blocked sole pair perfectly with the mesh white shorts and tee. I wear the Suedes and Cali sneakers day to day around the office with denim dungarees or a cute co-ord set.

Puma X Sophia Webster is available at Puma stores across the UAE, Kuwait, Jordan and Lebanon