Designing an ‘It’ bag is one the most coveted achievements in fashion to date. Once you’ve cracked that enigmatic code of ‘must-have’ status, the rest is history.
One name who seems to have a remarkable knack to this sort after know-how is Uruguayan designer Gabriela Hearst. The sleek design and expert tailoring of her ready-to-wear collections had us head over heels from day one. But she also managed to effortlessly master the 'It' bag game with her Nina and Ella bags that both solicited waitlists since their inception four years ago.
So it's no surprise then that Middle Eastern footwear powerhouse, Level Shoes has snapped up an exclusive partnership with the Gabriela Hearst to launch the label’s most sought-after handbag collection rendering it the only retailer in the region to house the collection.
The partnership will also feature the global debut of the exclusively designed ‘Walk-woman’, a limited-edition handcrafted clutch.
“We are delighted to partner with Level Shoes as we launch a new bag silhouette and feature the breadth of our whole handbag collection for an exclusive time in store. The ‘Walk-woman’ is a clutch inspired by the first recordable media player and named after the empowerment of the future," Hearst said in a statement. “It was mechanically constructed by two teams of craftsmen in Italy. The jewellers crafted the body using metal and stones (howlite, malachite, lapis lazuli, and agate). Handbag craftsmen produced the interchangeable cases and straps in nappa leather and crocodile.”
Based on the concept of "luxury with a conscience", the timeless and architecturally distinct collection will be available to shop at the Gabriela Hearst installation in-store at Level Shoes for a limited two-week period.
A champion of sustainability, Gabriela said, “We wanted to create an installation that was least wasteful as possible. By using existing materials and avoiding the use of new natural resources, we had to be savvy in order to create a beautiful and luxurious space with these limitations.”
With sustainability as the word on everyone's lips it's certainly a partnership worth shouting about. Thierry Pichon, General Manager at Level Shoes, said, “We are thrilled to be the first and only retailer in the Middle East to exclusively launch Gabriela Hearst’s iconic handbag collection. This partnership is a key strategic initiative for the Level Shoes brand as we have expanded our product portfolio to include accessories earlier this year.”
The collection will be available at the exclusive Level Shoes pop – up starting 21 March until the 4 April. But, you've got to be quick if you want a piece of the action as Gabriela Heart's cult-status arm candy such as the Nina, Demi, Diana, Patsy, Joni and Jane, often sell out before you know it.
Visit levelshoes.com to find out more.