You know, those buzzy brands that in high-circulation on social media; fashion insiders are talking about them, celebs are wearing them and influencers are posting about them. We have rounded-up the five top brands that the industry is absolutely obsessed with right now that you simply must have on your radar this season.
Daniel Lee’s Bottega Veneta, or ‘New Bottega’ as the fashion pack adoringly refer to it, is undoubtably the most coveted brand in the industry at the moment. Having previously spent a decade under the prolific Phoebe Philo at Céline, Daniel brings with him a sleek, sophisticated, minimalist aesthetic which has infused the storied Italian brand with a decidedly understated yet technically-advanced new aesthetic that is beyond chic. Most wanted pieces include the brand’s sculptural oversized clutch, mesh pumps and square-toed mules which have already attained a cult-like status that even fashion A-listers such as Rosie Huntington-Whitely and Salma Hayek are obsessing over.
Brainchild of celebrity twin Mary-Kate and Ashley Olsen, The Row is one of the most lauded brands within the fashion world. Discreet, tasteful and impeccable minimalism form the foundation of this cult brand. Named after London’s timeless Saville Row, The Row’s underhanded approach to luxury is synonymous with modern elegance; and it had the price tags to match. Although the brand has firmly maintained its lofty position within the upper echelons of the industry for more than a decade, The Row’s Bare sandals which single-handedly brought back the barely-there sandal trend in 2018 have catapulted the ultra-luxe brand into the ‘absolutely must-have’ category.
Founded only 10 years ago, Jacquemus is hip, young and unconventional just like its 29 year-old French designer-CEO Simone Porter Jacquemus. With a penchant for deconstruction and eye for exaggerated proportions, Jacquemus’ aesthetic is what can best be described as everyday avant-garde; effortlessly introducing forward-thinking design concepts to classic Gallic staples for an out-of-the box approach to wardrobe essentials. The result? An ultra-hip, unmissable aesthetic that has taken celebrities and industry insiders by storm. Look out for the brand’s teeny reticule-inspired mini Le Chiquito bag; its literally flooding our social media feeds.
Born in 2016, By Far has come a long way in just a few short years. The Aussie brand brings an unfussy approach to high quality shoes and bags and seems to be stocked at pretty much any major fashion retailer. By Far’s pared-back, contemporary take on the classic shoe styles of 80s and 90’s is versatile, practical, fashion-forward and accessible. It’s no wonder that anyone who is anyone in the fashion world is wearing their By Far sandals pretty much everywhere they go.
This socially-responsible Budapest-based brand has amassed quite fan following for its season-defying take on leather, or rather cruelty-free vegan leather. Designer Sandra Sandor’s unexpected details breathe new life into classic staples; tonal essentials that fuse the contemporary with the classic with a touch of androgynity for trend-defying, modern pieces that will never go out of style. Editors, influencers and celebs simply cannot get enough of Nanushka’s tailored leather separates – neither can we!
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