Jaeger-LeCoultre is Bringing A New Immersive Exhibition To The UAE
The Swiss luxury watch brand brings it celestial-inspired showcase to the heart of the emirates, transporting visitors through 13.7 billion years of time and the mysteries of the heavens
The immersive Jaeger-LeCoultre Stellar Odyssey exhibit will open under the geodesic dome of Dubai Fountain next month, as the legendary watchmaker explores the mystery of time and the heavens.
Following the inauguration of The Stellar Odyssey at Watches & Wonders in 2022 in Geneva, Dubai has been chosen as the first stop on its tour of major world cities. The multi-media showcase will be staged in a spectacular pavilion ‘floating’ on the waters of the Dubai Fountain, with Burj Khalifa as the backdrop of this unique event.
Art installations and multi-sensory experiences will explain the wonders of the universe, while the Atelier d’Antoine, named after the Maison’s founder, Antoine LeCoultre, will offer hands-on educational workshops based on the Stellar Odyssey theme.
“The ancient cultures of the Middle East played a seminal role in the origins of time measurement, and we are therefore delighted that Dubai is where the world tour of The Stellar Odyssey makes its debut. It is a special opportunity to trace the unbroken line through several millennia to the exceptional legacy of innovation that has driven our Maison for 190 years and the work that we do today,” Catherine Rénier, CEO of Jaeger-LeCoultre says.
Divided into eight chapters, renowned creatives such as French multi-media artist Guillaume Marmin and mixologist Matthias Giroud have been tapped to enhance the event.
Marmin’s installation, Passengers: Through Time will explore the relationship between light, sound and movement. For the Stellar Atelier, Matthias Giroud has created a menu of highly original soft cocktails inspired by the cosmos, whilst blending familiar ingredients with intriguing scents and flavours from the maison’s Vallée de Joux home.
Dubai has increasingly become an important hub for horology and its enthusiasts since the inception of Dubai Watch Week in 2015. Today, Jaeger-LeCoultre captivates the local public via its brick-and-mortar stores in Dubai Mall and Mall of the Emirates.
A curated selection of the brand’s most remarkable historic timepieces, and celestially inspired timepieces such as the Atmos clock and the Reverso Hybris Mechanica Calibre 185 will also be on display.
Lead Image Courtesy/ Jaeger LeCoultre