Chanel Celebrates 30 Years of Timepieces At Baselworld 2017

BY Sophie Stevens / Mar 27 2017 / 06:47 AM

The iconic French luxury house embarked on their watchmaking adventure in 1987

Chanel Celebrates 30 Years of Timepieces At Baselworld 2017
Courtesy Chanel
The Newly Launched Prèmiere Model

Continuing the inaugural Prèmiere collection, Chanel has released a limited edition of this renowned design in time for this year’s Baselworld, the leading international fine watches and jewellery show.

Inspired by the octagonal shape of the N°5 bottle-stopper and place Vendôme, the latest model is limited to only 1,000 pieces. Featuring a white mother-of-pearl dial, the triple-row steel chain bracelet sits confidently on the wrist and is interwoven with a red leather ribbon as the signature Chanel crimson dash.


This year's version of the Chanel Prèmiere timepiece in steel, red silk and white mother-of-pearl

Other rare models include the Prèmiere Flying Tourbillon Rubies design. Limited to a mere 20 pieces, the watch is set with rubies and diamonds surrounding a black ceramic dial, complete with a luxurious black alligator strap.


Chanel Prèmiere Flying Tourbillon Rubies Timepiece

Last year saw Chanel celebrate their first in-house movement, but the roots of the brand remain unforgotten. The Mademoiselle Privé collection is inspired by the décor of Gabrielle Chanel’s own Parisian apartment and opens the door to her intimate world. Showcasing her most cherished symbols and objects, the craftsmanship of enamellers, engravers, carvers and stone-setters is united and displayed in a collection of newly designed watches and desk clocks.


Chanel's Mademoiselle Privé Desk Clock

Fusing the brand’s latest developments and renowned heritage, Chanel continues to embody the finest combinations of creativity and skill at this year’s Baselworld show.