Chopard Has Chosen 10 Beautiful Arab Women For The New Happy Hearts Campaign
BY Sophie Stevens /
Sep 12 2018 /
The jewellery maison has selected 10 inspirational women from the Middle East to star in the latest campaign celebrating big hearts and local talent. Having donned their favourite Happy Hearts jewellery for the campaign, read the stories behind these women's individual lives and careers guided by their hearts
Chopard has chosen 10 beautiful Arab women to star in the all new Happy Hearts campaign that celebrates local talent
Saudi mother, wife, fitness trainer and interior designer, Haya Sawan coaches females of all ages at her boot camp classes in Jeddah. Haya’s love for fitness fuelled her mission to spread more awareness about health and fitness in Saudi Arabia.
As Etihad Aviation Group’s Vice President of Corporate Affairs, Emirati Amina Taher is responsible for setting the group’s global communications strategy, managing and safeguarding its brand, providing counsel and overseeing the group’s engagement with a number of key stakeholders.
Behind the edgy designs of the brand 'Nafsika Skourti' are two Jordanian sisters who share a passion for design and a strong understanding of the fashion industry. The brand they have built together is cool, modern, and embodies the strength of their special sisterhood bond.
Jordanian leading brand consultant to some of the top names in fashion and jewellery, Shirene Rifai puts her success down to self-confidence, hard work, dreaming big and always working with a big heart.
Najeeba Hayat, Kuwaiti founder of ‘Liudmila’ shoe brand, was inspired by her favourite character from Russian literature, Liudmila Rutilova. A self-confessed "shoe encyclopedia", she has been passionately dreaming about, doodling, and cataloguing shoes in her mind for as long as she can remember.
Born to eccentric dressing parents in Saudi Arabia, designer Nasiba Hafiz has never been afraid to experiment, think outside the box and follow her heart’s passion which can be seen in her designs. Nasiba injects her heritage into a style that is uniquely hers, not restricted by any background, place or time.
The ingenuity of Kuwaiti shoe designer and entrepreneur Farah Sultan lies in her ability to turn shoes into perfect works-of-art. After mastering the shoemaking process in Milan, Farah took her expertise to new heights and created her cherished brand 'Arnaa'.
Growing up with a sister with autism, Bedour never missed a chance to volunteer at her sister’s school helping pupils with special needs. Also blessed with a deaf daughter, the Emirati has founded ‘Kalimati Communication & Rehabilitation Center’ to reach out to other families and make a difference.
Serial Emirati entrepreneur Basma Al Fahim is Founder of Eventra Events, Happy Egg and food pop-up concept The Crab Shed, as well as the co- founder of The Dollhouse and Fairytales. Having started her first venture with only three employees, nowadays Basma's group has more than 100 employees.