DWJE Launches Young Qatari Jewellery Designers Initiative

BY Sophie Stevens / Mar 7 2017 / 15:40 PM

For its inaugural year the display featured homegrown talent alongside some of the world’s leading brands

DWJE Launches Young Qatari Jewellery Designers Initiative
Noudar Fine Jewellery

At the 14th edition of the Doha Watches and Jewellery Exhibition in February, local jewellery talent was celebrated at the newly launched Young Qatari Designers project. Six young jewellers displayed their designs at the six-day event, providing an invaluable stepping-stone for their brands onto the international stage.

Noor Al Fardan was amongst the designers featured, whose brand Noudar is inspired by the art of watch making. She takes her fascination with the mechanisms of timepieces to translate their movement into comfort and flexibility in her own jewels.

With her collections including “Henna” rings and “Leila” hand pieces that snake around fingers and trail up to the wrist, Noor is using Middle Eastern heritage to design statement contemporary jewels. "I envisioned creating a purely Qatari brand that people would recognise internationally,” Noor explains when asked about the vision behind her collections.

Nouf Al Meer launched her namesake brand Nouf by using her talent for drawing to create distinctive feminine designs. She pulls on Arabic themes to create these jewels, such as the “Pride” collection that features diamond-set horse motifs in celebration of the prominent role the animal has played in Arab culture.

The young jewellers were all in agreement that the initiative provided a ripe opportunity to learn from others in the global industry alongside propelling their own brands forward. “The Young Qatari Designers initiative is a great chance for up and coming jewellers to showcase their work,” Nouf believes. “It provides the chance to show to the public our creations, which will hopefully positively contribute to the jewellery industry.”